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A couple of great articles from Ad Age, which highlight the continued changes afoot in the digital marketing and comms sector:
Lady Gaga’s rise to fame through social media makes the Arctic Monkey’s story look very pedestian.
Mobile Apps are starting bring yet more power to the shopper, this time right in the heart of the offline [...]
I read a fascinating article in The Times this morning about a competition run by DARPA (the US military innovation organisation that has invented everything from the early internet to the M16 Assault Rifle and Stealth bombers) to test the power of social networks.
The test involved a competition to find ten red balloons tethered in [...]
Cols has new glasses, they are hurting the bridge of her nose.
The solution – Juicy Fruit….
I always tell myself that one of the joys of working in the online space is that you constantly get exposed to human ingenuity in all its glory. To prove the theory, I experienced two innovations this morning and read about another.
The iPhone is the new Star Trek Communicator
I’ve had my iPhone for over a [...]
Wow, has it been that long? Great article in today’s Ad Age about the first ever (as far as we can tell) display campaign on the web.
Listening to Radio 4 during a very long drive on Saturday from Hampshire to Norfolk, I heard a fascinating piece on PM about the changing face of newspaper printing.
Everyone’s heard about the eventual demise of the printed newspaper, but there is an interesting online start-up called Newspaper Club that is seeking to reverse the trend [...]
I’ve just been shown some TV genius from the States. It works on the Dudley Moore school of advertising.
The subject of the ad is the Power Mat which magically powers your gadgets without using wires. That really is Star Trek territory! The ad itself reflects what you’d probably say (and definitely think) if you had [...]