Our site 10 Downing Tweets has one the Best Self Promotion at the Annual Design Awards.
As our entry says:
We wanted to promote what we can do, a bit more subtly than overtly branding a viral or a digital DM piece. It’s more a technology viral. We had ideas that we had no client for. The aim was to get people using it, interested in it, liking it and then wondering who had done it. We also then knew we had something that we could enter into various competitions such as yours and promote via, twitter, design charts, facebook and any other social media methods.
We achieved FWA site of the day for the election day and were listed on many design blogs, which brought in more people. We also targeted political parties and the media that reports on them via social media. So we were listed on Guardian site and had liberal and labour parties following us and tweeting. We also targeted well known celebrities with large twitter followings.
I think it promoted exactly what we can do with out us having to list abilities or overtly tell people who we are. Demonstrating start to finish methodology and ability using our combined agency knowledge. We also then have some very good stats to promote after the event as everything was captured and tracked. – Guy Sharman
