I’ve just been shown some TV genius from the States. It works on the Dudley Moore school of advertising.
The subject of the ad is the Power Mat which magically powers your gadgets without using wires. That really is Star Trek territory! The ad itself reflects what you’d probably say (and definitely think) if you had one in your hands. The product is almost too good to be true, but it’s real.
Great work from a brave agency for suggesting it, and a brave client for buying it.
