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Cool Brands UK

Superbrands have released their latest list of cool brands. This year, the iPhone tops the chart, beating their parent company.

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation
  11. Xbox
  12. Tate Modern
  13. Dom Perignon
  14. Virgin Atlantic
  15. Ferrari
  16. Sony
  17. Mini
  18. Vivienne Westwood
  19. Rolex
  20. BBC iPlayer

It’s interesting to look at these a couple of ways. It’s interesting that only 3 of them could have existed in the 19th century; that 3 of them are digital only, with no physical product and the others many of the others are reliant on the consumer electronic industry, with the good stuff only ocming out in the last 10 years or so. Does cool automatically mean modern for many?

This entry was written by Rachel Clarke, posted on September 28, 2009 at 4:03 pm Both comments and trackbacks are currently closed.