Hmm.. I’m not sure I agree entirely, i think there is a place for both a corporate account as well as individual accounts from within the agency, but they do of course have to be used and understand their difference.

One major use of twitter is to promote your other social media assets and latest content, but we have also used it to sucessfully recruit new staff (no recruitment fee

I also think it is important to remember that social media has an SEO impact and can be used in the context of vertical search such as google image search etc. Increasingly the SERPS are a blended result of news, images etc and social media use has an important role to play in ensuring brands are represented on Google. Also from an SEO perspective the google QDF algo seems to increasingly rely upon freshness of content/links and again social media has a role to play here.

Obviously the primary use should be for genuine customer engagement and from that point of view I agree.. you need to be where your customers are and if you are going to be there do it properly.

First comment ever.

If only I’d used it to contribute to the wider online debate.