The thing I find interesting about the digital world, is how something that isn’t technically ‘real’, or ‘alive’, can have such a huge impact on the stuff that is, the ‘real world’ itself. If you think about it, pretty much everything in our modern environment has a link to something digital or internet based, and with over 2 billion users worldwide, the internet itself must be the most powerful influence on earth today. Take a piece of fruit for example. It’s obviously not related to the internet or digital world at all, right? But what happens when a story goes out on the news (which is also digital), talking about a new found contamination of all the worlds apples or…

They say working in an office isn’t for everybody and I thought I was one of those people but twentysix isn’t like any office I’ve been to before. Let me introduce myself, I’m Holly and I’m in my first year of a Media and Marketing degree at Leeds Trinity University. I’m with twentysix on a six week placement which is part of my course and after nearly completing my first year of university I thought I’d learnt a lot about marketing. Then after my first day at twentysix I realised how little I knew and how much there is to learn. As a student I’ve heard the horror stories about what it’s like on placement, making cups of coffee for…

So far there has been good news; in that it’s now up to the browsers to ensure users have the option to opt out of cookie tracking.

We’re excited to welcome leading mobile and app specialist agency Creative North into the fold to create a new specialist division, twentysix Mobile. Mobile is the fastest-growing sector of online marketing and twentysix Mobile will help to ensure that clients get the best possible solutions.

A couple of great articles from Ad Age, which highlight the continued changes afoot in the digital marketing and comms sector: Lady Gaga’s rise to fame through social media makes the Arctic Monkey’s story look very pedestian. Mobile Apps are starting bring yet more power to the shopper, this time right in the heart of the offline retail experience.